Privacy Policy

Last Updated: 30 April 2025

1. Introduction

Alludium Limited ("Alludium," "we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website (https://alludium.ai), use our AGI Solution Platform, or interact with us in any way.

This policy complies with the UK Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and other relevant UK data protection laws.

Please read this Privacy Policy carefully to understand our practices regarding your personal data. By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller Information

Alludium Limited is the data controller responsible for your personal data.

Company Registration Number: 15062888
Registered Address: International House, 36-38 Cornhill, London, United Kingdom, EC3V 3NG
Email: privacy@alludium.ai
Phone: [Your company phone number]

3. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPO using the details set out below:

Email: dpo@alludium.ai
Postal Address: Data Protection Officer, Alludium Limited, International House, 36-38 Cornhill, London, United Kingdom, EC3V 3NG

4. Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

4.1 Data You Provide to Us

  • Identity Data: includes first name, last name, username or similar identifier, title, and job title.

  • Contact Data: includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: includes payment card details and bank account information.

  • Transaction Data: includes details about payments to and from you and other details of products and services you have purchased from us.

  • Profile Data: includes your username and password, purchases or orders made by you, your preferences, feedback, and survey responses.

  • Usage Data: includes information about how you use our website, products, and services.

  • Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and your communication preferences.

4.2 Data We Collect Automatically

When you visit our website or use our platform, we may automatically collect:

  • Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

  • Usage Data: includes information about how you use our website, products, and services.

  • Cookies Data: We use cookies and similar tracking technologies to track activity on our website and hold certain information. For detailed information about the cookies we use, see our separate Cookies Policy.

4.3 Data from Third Parties

We may receive personal data about you from various third parties, including:

  • Analytics providers such as Google Analytics

  • Advertising networks such as Google AdWords and Facebook

  • Technical service providers who assist with the operation of our platform

  • Identity verification and fraud prevention services

  • Payment service providers

4.4 Data Processing in Our AGI Platform

When you use our AGI Solution Platform, we may process additional data:

  • Content Data: information you input into the platform, including text, files, images, and other content.

  • AI Solution Data: data generated by or processed through our AGI solutions.

  • Integration Data: data from third-party services that you connect to our platform.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal obligation.

  • Where you have given consent to the processing of your personal data for one or more specific purposes.

5.1 Purposes for Which We Will Use Your Personal Data

Purpose/ActivityType of DataLawful Basis for ProcessingTo register you as a new customer(a) Identity<br>(b) ContactPerformance of a contract with youTo process and deliver your order including:<br>(a) Manage payments, fees and charges<br>(b) Collect and recover money owed to us(a) Identity<br>(b) Contact<br>(c) Financial<br>(d) Transaction<br>(e) Marketing and Communications(a) Performance of a contract with you<br>(b) Necessary for our legitimate interests (to recover debts due to us)To manage our relationship with you which will include:<br>(a) Notifying you about changes to our terms or privacy policy<br>(b) Asking you to leave a review or take a survey(a) Identity<br>(b) Contact<br>(c) Profile<br>(d) Marketing and Communications(a) Performance of a contract with you<br>(b) Necessary to comply with a legal obligation<br>(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)To enable you to use our AGI platform and services(a) Identity<br>(b) Contact<br>(c) Profile<br>(d) Usage<br>(e) Content<br>(f) AI Solution<br>(g) Integration(a) Performance of a contract with you<br>(b) Necessary for our legitimate interests (to provide and improve our services)To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity<br>(b) Contact<br>(c) Technical(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)<br>(b) Necessary to comply with a legal obligationTo deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity<br>(b) Contact<br>(c) Profile<br>(d) Usage<br>(e) Marketing and Communications<br>(f) TechnicalNecessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical<br>(b) UsageNecessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity<br>(b) Contact<br>(c) Technical<br>(d) Usage<br>(e) Profile<br>(f) Marketing and CommunicationsNecessary for our legitimate interests (to develop our products/services and grow our business)

5.2 Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising:

  • Promotional offers from us: We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

  • Third-party marketing: We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

  • Opting out: You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

6. Disclosure of Your Personal Data

We may share your personal data with the following categories of recipients:

  • Service Providers: IT and system administration services, cloud service providers, payment processors, and other service providers who help us provide our services.

  • Professional Advisers: lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

  • Regulatory Authorities and Law Enforcement: regulators, law enforcement agencies, courts, and other authorities who require reporting of processing activities in certain circumstances.

  • Business Partners: third parties with whom we partner to offer integrated services or joint offerings.

  • Business Transfers: third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International Transfers

We primarily store and process your personal data within the United Kingdom and the European Economic Area (EEA). However, we may transfer your personal data to countries outside the UK and EEA to our service providers and business partners who process personal data on our behalf.

Whenever we transfer your personal data outside the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.

  • Where we use certain service providers, we may use specific contracts approved by the UK government which give personal data the same protection it has in the UK.

  • Where we use providers based in the US, we may transfer data to them if they are part of a framework that ensures they provide similar protection to personal data shared between the UK and the US.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available by contacting us.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

  • Right to be informed about how we use your personal data.

  • Right of access to your personal data.

  • Right to rectification of your personal data if it is inaccurate or incomplete.

  • Right to erasure of your personal data in certain circumstances.

  • Right to restrict processing of your personal data in certain circumstances.

  • Right to data portability allowing you to obtain and reuse your personal data for your own purposes across different services.

  • Right to object to processing of your personal data in certain circumstances.

  • Rights in relation to automated decision making and profiling.

If you wish to exercise any of the rights set out above, please contact our DPO using the contact details provided.

10.1 No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

10.2 What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

10.3 Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you believe your child has provided us with personal data without your consent, please contact us, and we will take steps to delete such information.

12. Third-Party Links

Our website and platform may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact our DPO at:

Email: dpo@alludium.ai
Postal Address: Data Protection Officer, Alludium Limited, International House, 36-38 Cornhill, London, United Kingdom, EC3V 3NG
Phone: [Your company phone number]

15. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

This Privacy Policy was last updated on 30 April 2025.